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Right during the Thanksgiving holiday I went buyer crazy over upgrading my home entertainment setup. Until that time I was sitting on a very low-end hi-def 27 inch television with no "real" sound system to speak of. It was a basic setup to say the least, and with the amount of money I bring in per month I was certainly due, and able to upgrade. Perfect timing as Amazon began to run their 10 free HD-DVD titles with the purchase of any of the players. Consider the cost of the player (on sale for $200), and the value of the HD-DVDs I chose, I paid $200 for a $500 value. Fantabulous. Later that week, when the HD player arrived I knew I needed to upgrade the television next, otherwise what good is it to watch hi-def on a television that really isn't hi-def? That's like an ugly woman applying higher-end facial products than what she used to. It's an upgrade without question, but if you want to see the potential of the product then you should probably apply it onto a face that's a tad smoother, and more accepting of make-up. So, I utilized the empty space on my Circuit City card to purchase an LG 37 inch 720p television, since I wouldn't have to pay any interest for a full year. And, while I was at it I purchased an HDMI cable for the best possible resolution, clarity, and vibrancy that my player and television could agree on. I was all set. The first film I watched in HD was 300, because it was packaged with the player and was one of the free titles and I hadn't yet received the 3 I got directly from the Amazon offer. The last time I had watched 300 was on my better-than-crap lesser-than-acceptable television on my standard dvd player. Immediately, I could see a difference. Not great, but certainly a difference. Then, as a matter of comparison, I popped in my standard version disc. YUCK!!!! Now, I can really see the difference. Don't get me wrong (I should say don't buy in to my exaggeration), it's not as if I started watching VHS again or something. The difference certainly is not THAT substantial, but there's definitely a difference enough to validate my purchase of the player. Basking in my glee of hi-definition I went on a shopping hurricane over the next month. All throughout the Christmas holidays all I did was trade in my old dvds that are currently available on HD, and then upgrade to the better versions. I couldn't be stopped. I traded in about 500 dollars worth of dvds, and with all the buy one get one free and discounted sales throughout December I was able to amass a total of 85 HD-DVDs to date. I was a happy, happy camper. Then came January 5. The day of HD-DVD infamy. Warner Bros. made an official announcement to cease distributing to HD-DVD, and will back Blu-Ray exclusively beginning in May, 2008. What was my reaction to the news? After contributing about a grand or so to the HD-DVD camp, how did I take this deathstrike that was like a gun shot to the main artery of HD-DVD? I sighed. I had anticipated back in early December that Warner Bros. would defect to the side of Blu-Ray with their announcement that they would indeed cease the usage of both formats, and decide to support one, and one only. With the PS3, and the strong marketing of Sony I didn't see how HD-DVD was going to be able to woo Warners enough for them to think that it was the best way to go. In terms of pricing they're certainly more cost effective, and as far as extra features are concerned they were feature ready before Sony was. It looked promising for a bit as it seemed that Warners preferred HD-DVD as they had a number of their titles already exclusive to HD-DVD, and none exclusive to Blu-Ray. But, honestly, I think what it comes down to are the manufacturer names. Blu-Ray technology is Sony licensed. HD-DVD technology is owned by Toshiba. Sony vs. Toshiba. If you saw those names, which would you be more inclined to choose? Also, I think a lot has to do with the mindset of a consumer. Many times the deciding factor in regards to what you buy does depend on the price. However, not in the sense that whichever is cheaper gets the money. No, the caution alarm tends to go off in a shopper's head that makes one think to themselves when trying to decide between a more cost effective HD-DVD player, or a Sony brand Blu-Ray player. Offhand the cheaper pricetag may have led some people to believe that the HD-DVD player itself was a movie player ready to transform itself into a paperweight. It's that age old belief system that more expensive must mean better quality. Whether that's true or not in this case is beside the point. Anyway, back on track, I was prepping myself for the bomb raid in the instance that Warner Bros would choose to side with Blu-Ray. So, what did I do when they announced that Warner Bros. and Blu-Ray would be dating exclusively (Well, at least Warner would be faithful, but Blu-Ray already has a few pocket lovers in Fox and Disney. It's kinda like BIG LOVE)? I went online to check out the Blu-Ray library, I gashed through my dvd reserves, and started trading in everything on standard dvd that I was going to upgrade to when I decided to buy a blu-ray player. Now, it was only a matter of when was going to be right. Today, would be that time. With Best Buy running a sale for 10 free titles with the purchase of the player, and with the blu-ray price drop to $399 for the basic models I couldn't pass up the oppurtunity. Luckily, serendipity would be on my side for this particular event. I contemplated back and forth all week whether or not I would dish out the money now for the blu-ray player. For $399 minus the value of the 10 titles I would be getting, I'd be paying about $120 bucks for the player. Not only that, I'd be paying $120 for a player that would play my movies, but would not be able to utilize future discs to their capacity as it is a first generation player, and thus cannot upgrade its specs to become a version 1.1 player. All that means is that I would never be able to use the Picture in Picture feature on future blu-ray discs. Having that ability with my HD-DVD player I can say that it's most certainly an agreeable little bonus to have. You don't have to go back to a root menu when you're watching your movie as it will continue to play and just bring up the dvd menu across the bottom, or side of the television screen and let you navigate through the disc as the movie continues to run on the screen. It's certainly neat and handy, but not something I couldn't live without. Now, this feature is something that I would be able to upgrade to if I purchased a PS3, but the PS3 was not an eligible blu-ray player to take advantage of the 10 free titles (you could get 5 by mail in rebate though), and the PS3 that I'd have to get in order to utilize its backwards compatability would have to be the 60 gig model, which is $100 more than the blu-ray player I had my eyes set on. So, I cancelled the PS3 as an option. But, I still wasn't completely satisfied that I wouldn't have the ability to upgrade my stand-alone player to 1.1, or 2.0 down the road (unnecessary feature that I won't expand upon), so I remained on the fence until today. Today, I decided to go ahead and do it. I could rationalize the purchase and I felt good, and excited about it. So, I rush over to the nearest Best Buy, start picking out my 5 free titles (the other 5 are mail-order from a list of eligible titles) and then I head to the dvd player area to pick up the actual player. With 5 free titles in hand I get to the area, and come to find that they are completely sold out of both $399 models. Suddenly, I felt as if something was telling me that it wasn't meant to be right now and I should just walk out, and wait another day. Then, I looked back down in my hand and flipped through the lovely hi-def cinema that I was holding, and had to wait to watch. KINGDOM OF HEAVEN the Director's Cut, 3:10 TO YUMA, SUNSHINE, THE TERMINATOR, and ROBOCOP. Suddenly, I had this urge that I HAD to have these, and I HAD to watch them. But, what could I do? I had an idea. Let me find a sales rep to see if I can buy the player now, even though they're out of stock, and I can have them contact me when the player comes in and I can pick it up. This way I can take advantage of the sale, I just can't watch my movies just yet. I find a salesman, give him the spiel, and he tells me that it'll work. Badass!! I follow him to the register in the area, he starts punching on his computer keys, then he gets this look of grief and disappointment on his face. Apparently, in order for them to allow someone to pay for an item that's currently out of stock at their store they would need to be able to have that item available at a nearby location, or available online. Every store in Austin, SOLD OUT. Online warehouse, SOLD OUT. It wasn't going to work. It wasn't meant to be. Then, as if arriving like a knight in a moment of desperation, the manager walks over just to take a look at something on the computer next to the one my salesman is using. My salesman sees his manager, and decides to ask for some advice. He tells him my story, points to there being no $399 stand-alone players available at the store, shows him that ordering one for pick-up is an impossibility, shows him the dvds I picked out, the manager nods as if he understands and gets the situation, realizes that I have to buy a player in order to get the 5 free titles, and knows that the last day of the offer is tomorrow. He looks back to my salesman, and says to him, "just sell him the Panasonic player for $399.".... I look back at him, and ask him again if he meant that. He said, "sure do". The manager approved to sell me a player that's $100 more than the basic model I was going to buy, has faster loading times (I researched that model because I was leaving it as a possibility in the instance I wanted a better player), and something I was completely unaware of is that it is out-of-box ready with version 1.1. Somebody loves me. I got my movies, I got my player then and there, and now I'm home writing this just to express my happiness. Now, with both players, I can enjoy anything released on hi-def that I choose, and not just what's been chosen for me. Now, in regards to the HD-DVDs that I already own, I still love my HD player. I in no way regret my purchase, and I in fact see the potential to pick up many HD-DVDs in the future at a very discounted price if the technology goes kaput, and with the Warners announcement is certainly well on its way. That's high end quality product that's on a par with the currently winning format, at a fraction of the cost. That sounds beautiful. There you have it. I didn't necessarily choose a format that I endorse. I just want to watch movies in the best way possible that's within my means. I can't compare quality because I have yet to hook up my new blu-ray player, and it honestly no longer matters. Blu-ray will win. It would take some massive event to change that, and honestly I think the consumers are fed up with the war and just want a standardized technology chosen for them as soon as possible. I know I'm ready to watch as many hi-def stuff as possible. In fact, what the hell am I doing writing this monstrous piece of work that nobody cares about when I can be enjoying, at this very moment, any of the 5 free movies I got today? What kind of a world is it where I am choosing to sit in this butt-numbing chair and write until my eyes hurt, rather than watch some gorgeous and engaging cinema right in my own home? That's it, I'm saying good-bye now, and I'm going to watch me some SUNSHINE. |